Custom camo patterns and performance fabrics enhance women’s experience in wildlife + outdoors.
October 9, 2017— San Antonio, Texas — Taruca Outdoor, a modern hunting and safari fashion brand for women, launches its pre-sell campaign on the crowdfunding platform, Indiegogo in the Travel & Outdoor category.
The brand is the vision of two Texas women entrepreneurs, fashion marketer, Jessica Zapatero, and film producer, Heather Angel Chandler. The co-founders identified a lack of fashionable performance apparel in the hunting, safari, and shooting sports for women. To address the problem of ill-fitting clothes and dated camouflage patterns, the team created two contemporary women’s hunting camo prints, Grid Camo and Geo Camo designed to perform outdoors on technical fabrics. The launch on Indiegogo is to further develop technical fabrics for the hunting and concealed carry athleisure line.
Taruca Outdoor will launch two styles to pre-sell on Indiegogo, “Jeep Ride Skirt” with built-in shorts offering two side pockets; one large enough to hold a woman’s favorite large smartphone and another for a hunting or beauty accessory. The complement to the skirt is the “Jeep Ride Top,” a comfortable, long sleeve, crew neck top that provides an anti-microbial, moisture-wicking finish with UPF 50+UV protection built directly into the fibers of the fabric.
“Our proprietary camo textile patterns and technical fabrics offer women a stylish alternative to what is widely available today. Our customer can feel on-trend, while protected from the outdoor elements with fabrics that perform,” explains co-founder, Jessica Zapatero.
After working with a large focus group of nature enthusiasts, women hunters, ranchers, and concealed carry instructors the team has developed two collections that will be offered direct-to-consumer on tarucaoutdoor.com. The collection includes two lines: “Guntry Club”, luxury ladies shooting clothing and accessories for the gun range, and “South Texas Safari”, designed for comfort during hunting, wildlife watching, and leisure.”
“We are excited to debut our collection on Indiegogo after understanding what our customer really needs to perform her best outdoors. Taruca Outdoor’s mission is to help women hunt, shoot, and conceal carry better,” explains co-founder Heather Angel Chandler.
The Indiegogo debut will run for 30 days starting October 10, 2017. Once fully funded the brand will enter into production with delivery dates during the Holiday Season. For more information on the Indiegogo launch visit:
About Taruca Outdoor: Taruca Outdoor is a Texas-based, lifestyle brand that celebrates women’s passion for the outdoors. Our mission is to enhance women’s safari, ranching, and shooting range performance and experience outdoors. Our brand promise is to deliver modern performance apparel that provides women with stylish fit, function, and fashion with the latest fabric technologies and superior quality to look and feel their best whether they are at home, the lodge or the city.
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