Backwoods Mustard Company- Old Traditions, New Flavor
As the darkness pours in, Northern Michigan deer hunters make their way back to camp. A blue tarp covers the shack, offering reprieve from the cold November air. A fire is lit inside the shelter so boots can dry out and supper can be had by all. Soon the stories of the day’s hunt are told, as the hungry hunters prepare to feast on the kill and whatever scraps are left in the cooler. Then, a distinct “pop” is heard throughout the camp, and the smell of sweet jalapenos wafts through the air. Someone’s cooking something delicious. Someone knows the weight traditions carry at deer camp. Someone just broke out the Backwoods.
The Sweet Jalapeno mustard was a must at this storied deer camp. It was out of demand and necessity that Backwoods Mustard Company was born. Founder Brian Ernst began taking his mother’s decades old recipe to share with the arrow slingers and buck busters at camp each year. It wasn’t long before the hunters started to crave the sweet start and spicy finish of this unique mustard. Brian didn’t dare show up to camp without it. Traditions are taken seriously at deer camp. Sometimes even more so than the hunt itself.
Soon this sweet and spicy mustard reached out and grabbed ahold of friends, neighbors, relatives, and strangers. They wanted a taste, a jar, a case, a bucket. Whatever it took to be able to spread it on thick. Brian teamed up with fellow hunter and good buddy David Saterstad, a Gladwin native, to develop a plan to give the people what they wanted. The men went to work and began creating a brand that’s true to its roots. What they came up with was Backwoods Mustard Company. It’s a company built by the outdoors and submerged in tradition.
David and Brian spend a lot of time outside. It’s who they are. They fish in Michigan lakes and streams. They hunt in Michigan forests. They hike on Michigan trails and backpack up Michigan hills.
“We truly love Michigan, said David. “To have a Michigan made product is very special to us. We plan to keep it that way.”
Most of the ingredients and materials used in the process come from Michigan companies too. Backwoods Mustard Company uses jalapenos that were grown in our own state. They stuff the mustard in a Michigan made jar and throw a Michigan made label and lid on it. A local distribution company ships it to Michigan stores and restaurants and Dave and Brian ship it to Michigan households. It’s inspired by, made in, and made for our state.
The signature flavor offered by Backwoods Mustard Company is their Sweet Jalapeno Mustard. This unique blend of sweet and spicy will change the way you think about both mustard and jalapenos. The two flavors work in harmony to form a perfect marriage. If you don’t like mustard, you’ll probably still love Backwoods. If you hate jalapenos, you’ll probably still love Backwoods. The rules have been broken.
The possibilities are endless when it comes to ways to use this product. Mustard has traditionally been nothing but a dressing, bumping up a boring burger or moistening a dry ham sandwich. Not anymore. Backwoods Mustard can be used as a dip for any kind of dunker you’re cooking. Mix it with your favorite BBQ sauce to make a great basting concoction for chicken, pork or beef. Slather it on a chicken straight up for that perfect crust that only comes from the grill. It’s a great base for any sauce you can dream up. Mix it with soy sauce and honey when you feel like adding a little Asian inspiration, or leave the lake, fry up your fish and take it for a dip in the Backwoods.
For Brian and David, everything revolves around being outdoors in Michigan. It’s who they are and it’s what they love. Backwoods Mustard Company’s Sweet Jalapeno flavor shares the same diversity and depth that can be found outdoors in our great state. The tradition is what matters most though. The sharing of stories and fellowship shows the true spirit of Michigan’s outdoors.
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